When Jignesh joined Fino Payments Bank as Zonal Head for Business Development and Relationship Management, the zone had 400 merchants and untapped potential across 230 branches and 7,600 retail outlets.
His mandate was clear: grow. His approach was systematic — portfolio health before portfolio size. He maintained a 90% active merchant health index throughout the growth journey, ensuring every new merchant added was genuinely productive, not just enrolled.
“Numbers without health are vanity. I focused on 90% active merchants — not the largest portfolio, but the most productive one. The awards followed the quality.”
Within 6 months of joining, he established 251 Fino Money Marts — earning the Best Newcomer Award. He followed this with consecutive Best Team Awards for FY 2014–15 and FY 2015–16, making his team the benchmark for the entire organization.
He led a team of 8 Area Sales Managers and 1 Regional Sales Manager — managing channel stakeholders, defining go-to-market strategy, and building relationships with banking partners across the zone.